Talk about low-hanging fruit. The "news" in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.
You must include a contact person by name, their company e. Other ways to bolster the value of a news announcement is by using supporting research.
Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from. Did your company launch a new product line. Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important.
That can be something saying how your new product is going to make life easier, or how it relates to a news event. Use a punchy headline and include a verb in the head and subheadline. Because the unit is self-powered and portable it can also be used in hotels or boardrooms for meetings and conference calls.
Several accepted formats are used in the public relations PR field. Most people end their releases with " " to show that it is officially the end of the message. Mind the Message One thing comes to the mind of any good journalist when they receive a press release: Why would I care.
If trying to meet a specific deadline, please inquire in advance — all writing services will always take at least one working day.
While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
Next, create a headline and a subheadline to get more information up front in large lettering under the headline. Long headlines may be chopped into a headline plus a sub-headline. Have him say something memorable and personal, if possible. Experts recommend that your release should also include at least one quote in the body.
How do you delight your customers. This product is the only self-powered hands-free solution on the market, and totally eliminates wires, cords and plugs typically found in competitor models.
In the example first paragraph above, you can see the web URL follows the company name. Next, the market segment identifier is used to identify to who your press release will be of interest. There are two accepted locations for the placement of contact information: New York, April 23, — Technology startup lettrs today announced the launch of the first-of-its-kind mobile app that will allow users to create, manage and deliver paper or digital letters right from their iPhone.
For instance, she says, if you're launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
Full Press Release Writing: Department of Agriculture and DuPont. This option gives you a one draft revision and polish by accredited PR Pro of your provided pre-written news announcement.
Send2Press is the only online press release service whose staff is entirely comprised of PR professionals, working journalists, and published authors. For example, for a release I wrote for a client launching a new regional real estate website, I found the following supporting data on the use of web-based resources by home buyers: Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is.
All Send2Press service plans and pricing are clearly marked on our service pages and the main price list page. If the announcement is a partnership or merger, it is important to get quotes from someone at each company. Note that some online news outlets that pick up feeds from wire services may not always capture the sub-head, so be certain the sub-head is not critical to your announcement media receiving your news announcement by e-mail will still see the sub-head.
Browse News Releases Current news releases distributed by PR Newswire, including multimedia press releases, investor relations and disclosure, and company news.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release.
Guidelines for formats, and placing appropriate content. How to Write a Press Release – Introduction. One of the most important things to know when developing a press release to send to the. How to Write a Press Release. out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release.
should be similar to a story the. Before you start writing anything, make sure you have something current to use as the plug in the headline and lead paragraph. Press releases are dependant on time-sensitive news. So choose your topic and give it a recent slant.
Look at samples. Take a glance at some other press releases. elonghornsales.com is the industry leading, professional press release distribution service with over 15 years of experience in public relations and marketing.
PR Distribution is the preferred service provider for many public relations and marketing & advertising agencies.Pr newswire how to write a press release